Zimmermann began in Sydney with handmade garments and quickly rose to global recognition for its romantic, bohemian-inspired collections. The brand is known for intricate prints, soft silhouettes, and refined detailing like ruffles and lace. Its offerings span ready-to-wear, swimwear, and accessories, combining high-quality craftsmanship with effortless elegance. Zimmermann shows at international fashion weeks and operates boutiques worldwide. Celebrities such as Beyoncé and Kendall Jenner frequently wear the brand. Despite its growth, Zimmermann remains true to its Australian roots and distinctive feminine aesthetic.