ABOUT US 

BOYGAR'S, THE LUXURY STORE LOCATED AT RUSTAVELI AVENUE 15, SHOWCASING THE PINNACLE OF LUXURY FASHION BRANDS. REPRESENTING THE LARGEST SELECTION OF BRANDS AND COLLECTIONS IN TBILISI, BOYGAR'S OFFERS A CURATED ARRAY FEATURING ESTEEMED LABELS SUCH AS SAINT LAURENT, LOEWE, BOTTEGA VENETA, THE ROW, AND TOM FORD. NAMED IN HONOR OF THE FOUNDER’S FATHER, THE STORE'S NAME, BOYGAR'S, HAILS FROM AN ANCIENT GEORGIAN NAME THAT ONCE GRACED KAZBEGI, HIGHLIGHTING THE AVSADZHANASHVILI FAMILY'S ENDURING TIES TO THE REGION AND ITS RICH CULTURAL HERITAGE.

BOYGARS' VISUAL BRAND IDENTITY IS METICULOUSLY CRAFTED THROUGH A COLLABORATION WITH THE HIGHLY INFLUENTIAL IMAGE MAKER, EZRA PETRONIO. TOGETHER, THEY HAVE CURATED THE VISUAL ESSENCE OF BOYGAR'S, PAYING ATTENTION TO EVERY DETAIL OF PACKAGING AND CAMPAIGN IMAGERY. PETRONIO'S EXPERTISE SHINES THROUGH IN THE CAPTIVATING CAMPAIGN VISUALS CAPTURED IN A PARISIAN STUDIO, SEAMLESSLY BLENDING BOYGAR'S UNIQUE IDENTITY WITH THE TIMELESS APPEAL OF THE FEATURED FASHION BRANDS. WITH A PORTFOLIO BOASTING WORK FOR ESTEEMED LUXURY BRANDS LIKE SAINT LAURENT, LOUIS VUITTON, PRADA, AND CHANEL, PETRONIO BRINGS A WEALTH OF EXPERIENCE TO BOYGAR'S BRANDING, PACKAGING, AND MARKETING EFFORTS.

FOUNDED IN 1998, HALLEROED STANDS AS A TRAILBLAZER OF SWEDISH DESIGN. LED BY THE VISIONARY CREATIVES, CHRISTIAN AND RUXANDRA HALLEROED, THE AGENCY IS DEDICATED TO CRAFTING UNPARALLELED.EXPERIENCES IN ARCHITECTURE AND INTERIOR DESIGN.RENOWNED FOR COLLABORATIONS WITH ICONIC BRANDS LIKE ACNE STUDIOS, KHAITE, AND TOTEME, HALLEROED EXEMPLIFIES THE SOPHISTICATED MIXTURE OF MINIMAL TIMELESS ESTHETIC WITH CONTEMPORARY FEELS IN EVERY PROJECTS.IN PREPARATION FOR THE TBILISI PROJECT, ARCHITECTS, RUXANDRA AND CHRISTIAN HALLEROED, IMMERSED THEMSELVES IN THE CITY'S ATMOSPHERE AND CULTURE. COLLABORATING WITH TIMUR AND HATULIA, THEY AIMED TO BLEND OLD AND CONTEMPORARY ELEMENTS WITHIN THE THREE-FLOOR SPACE ON RUSTAVELI AVENUE.

THE WORKS OF THREE EXCEPTIONAL ARTISTS—SHOTIKO APTSIAURI, ANNA GZIRISHVILI, AND KETUTA ALEXI MESKHISHVILI—CONTRIBUTE DISTINCT PERSPECTIVES TO THE PROJECT. APTSIAURI, CELEBRATED INTERNATIONALLY, INFUSES HIS ARTS AND DESIGN WITH A UNIQUE VISION. GZIRISHVILI'S EXPLORATION OF IN-BETWEEN SPACES IS SHOWCASED IN HER PIECE "DIVA DEBUT," WHILE ALEXI MESKHISHVILI, A RENOWNED ARTIST BASED IN BERLIN, ADDS HER DISTINCTIVE TOUCH WITH ARTWORKS LIKE "DANAMA" AND "FOR ANY ONE OF YOU." 

DISCUSSING THE INSPIRATION BEHIND THE PROJECT, KIA ELABORATES: "THE TRADITIONAL GEORGIAN TERRACOTTA URNS SERVED AS THE MUSE FOR BOYGAR’S WINDOW INSTALLATION. THE RICH HISTORY, INTRICATE FORM, AND IMPRESSIVE SCALE OF THESE OBJECTS PROVIDED AN IDEAL FOUNDATION FOR A VISUALLY STRIKING DISPLAY. BY INCORPORATING COLOR AND INNOVATION WHILE MAINTAINING REVERENCE FOR TRADITION, THE INSTALLATION ACHIEVES A HARMONIOUS BALANCE."