EZRA PETRONIO

Ezra Petronio created a special campaign exclusively for Boygar's. The concept blends timeless minimalism with bold visual storytelling, reflecting the brand’s modern yet classic identity.

Every detail-from the color palette to the typography-was crafted to elevate Boygar’s signature aesthetic.

FALL WINTER 2024 

Boygar’s launched its first FW 2024 campaign with a clear vision of modern sophistication. The collection was presented through intimate, cinematic imagery that highlighted structure, movement, and quiet confidence. 

Team: Photographer - Tornike Aivazishvili, Model - Anna Jobava, Makeup - Nino Sopromadze, Hair - Viktori Agigiashvili, Styling and Production - Anna Martiashvili.

SPRING SUMMER 2025

Boygar’s Spring/Summer campaign channels the spirit of contemporary luxury, echoing the refined energy of brands like Prada, Miu Miu, Bottega Veneta, and Saint Laurent. Clean lines, soft light, and confident femininity define the visual narrative.

Photographer - Tornike Aivazishvili, Model - Anna Jobava, Makeup - Nino Sopromadze, Hair - Viktori Agigiashvili, Styling and Production - Anna Martiashvili.