"Dress to impress" is how the brand's creative director Jonathan Anderson describes his mission.
Initially, the Spanish brand won the love of customers with its leather goods - it grew out of a workshop founded in Madrid in the middle of the XIX century.
In 1905, Enrique Loyave, the founder of the brand, was awarded the title of supplier to the royal court of Spain, and his son Hilton began producing bags made of exotic iguana, crocodile, and snake leather around the same time.
The brand's first women's collection was released in 1965, 31 years later the brand became the property of the French LVMH concern, and Narciso Rodriguez received the post of creative director. When he left to develop his own brand, his place was taken by Spaniard Jose Enrique Onya Selfa, Briton Stuart Vevers, and then Irishman Jonathan Anderson. He brought Loewe to the very cutting edge of trendy fashion, while managing not to deviate from the brand's DNA.
In 1905, Enrique Loyave, the founder of the brand, was awarded the title of supplier to the royal court of Spain, and his son Hilton began producing bags made of exotic iguana, crocodile, and snake leather around the same time.
The brand's first women's collection was released in 1965, 31 years later the brand became the property of the French LVMH concern, and Narciso Rodriguez received the post of creative director. When he left to develop his own brand, his place was taken by Spaniard Jose Enrique Onya Selfa, Briton Stuart Vevers, and then Irishman Jonathan Anderson. He brought Loewe to the very cutting edge of trendy fashion, while managing not to deviate from the brand's DNA.
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